Tide
Packaging, Illustration
 

I created packaging design and illustration for a line of TIDE detergents that convey an easy-going, bright and optimistic tone of voice. Working in glossy bright color, with transparencies and uninhibited flashes of color. Illustration & graphic directive was to create simplified motifs that convey emotional abundance and unconventional robustness, thus the large cropped Tide logo and layered illustrations.

With: Landor

My Roles: Design, Concept, Illustration